KOTS
How it worksCapsulesStylistsJournalPressAbout
KOTS Pro
Log inGet the app
How it worksCapsulesStylistsJournalPressAboutStudent ambassadorsIndustry ambassadorsInfluencersRetailers & brandsAffiliate partnersKOTS Pro

KOTS

A private styling house. Your stylist, on retainer for a year: as deep or as quick as you want it.

The KOTS Edit

One idea a week that makes your wardrobe easier. No noise.

About KOTSJournalCreatorsInfluencersStudent ambassadorsIndustry ambassadorsRetailers & brandsAffiliate partnersPress roomContactGift KOTSPrivacyTermsCookiesAffiliate disclosure

KOTS is a trading name of Mindlace Industries Ltd, registered in England & Wales (no. 13905733). Registered office: 124 City Road, London, EC1V 2NX.

© 2026 KOTS · Powered by Mindlace

KOTS Ambassador field guide

How to introduce KOTS.

A guide for Student Ambassadors introducing KOTS in shops and at university. Practise the app demonstration, learn how referrals work and find answers to common questions.

Paid training after hiring: app demoWatch the 52-second filmRead the referral terms

Round-two preparation

Prepare for your interview.

After your written application, the second round is a recorded conversation with a simulated retail colleague. Explain what KOTS is, how they could benefit as an Industry Ambassador and how they would join. A person reviews your recording. Use these examples to practise in your own words.

  1. What is KOTS? Explain what it helps people do with the clothes they already own.
  2. How could I benefit from joining as an Industry Ambassador? Explain the optional referral opportunity using the current offer and its conditions. Do not promise earnings.
  3. How would I join? Describe the next step and where to read the terms, without opening the app or completing a sign-up.

The manager has not agreed

Stop the workplace introduction. Employer permission comes first, even if the person is interested. Offer the public information for their own time only if they want it; never suggest hiding the relationship.

Can you guarantee my earnings?

No. Industry Ambassador rewards depend on qualifying direct payments and the published settlement rules. Use the live offer for the current rate. Keep this separate from a Student Ambassador's contracted hourly pay.

Do you need my customer list?

No. Do not collect or upload customer names, numbers or shopping histories. The person opens the link and registers themselves. Permission to support them is a separate choice.

How could I benefit from joining?

Explain the optional Industry Ambassador opportunity, how qualifying direct referrals can earn rewards and where to read the current terms. Earnings are not guaranteed. Explain in words; you do not need to open the app or demonstrate a feature.

I am busy or not interested

End the conversation promptly and politely. Do not turn a refusal into another sales question, scan a code for them or count a promise as a registration.

How does the QR code credit you?

The QR code opens a page with your referral code attached. The recipient registers themselves; opening or scanning alone does not prove an application, sale or earned commission. Check confirmed progress in the Hub.

Practise a short explanation of KOTS in your own words. Then practise explaining the Industry Ambassador benefits and how someone would join. Listen to each question and answer it directly. The reviewer looks for accurate information, a relevant answer, respect for boundaries and a clear next step. Do not promise income or pressure anyone to register.

You may keep the public guide open during the interview. No demo, app access, screen sharing, purchase or real-world recruitment is required for the assessment. If the audio fails or you need an adjustment, use the help option or reply to your invitation. Required training after hiring is paid time.

The app in 52 seconds

Watch what KOTS does.

Watch this short introduction to prepare for your interview. You do not need app access or a live demonstration for round two. The six app tasks below are training that takes place after hiring and written activation, during paid time.

See how to add clothes, choose an outfit, try on a look, plan outfits and talk to a stylist.

Paid app training

Practise these six tasks in the app.

Check that your Ambassador Hub shows Pro access as active before you begin. If it does not, tell your manager before continuing. App setup, practice and the demonstration you give your trainer are paid work.

Follow the three-minute demo guide
  1. 01

    Add an item to your wardrobe

    Add a piece of clothing in the app, then find it in your wardrobe.

  2. 02

    Build today’s outfit

    Choose an occasion and use the weather for the day. Explain the outfit suggestion. If it does not work for you, show how you change it.

  3. 03

    Try on a look

    Run a private try-on. Explain that the image helps you picture an outfit; it cannot guarantee how the clothes will fit.

  4. 04

    Plan a week of outfits

    Add work, lectures, a social event or travel to Planner. Show how the outfits depend on the clothes available in your wardrobe.

  5. 05

    Ask your stylist for a change

    Ask a specific styling question, then request a change to the answer. Show how the stylist responds to your feedback.

  6. 06

    Check your QR code

    Scan your code on another phone. Check that your referral page opens and shows the correct price. Let the person enter their own details if they choose to register.

A short introduction

“Hi, I'm [name], a paid Student Ambassador for KOTS. It's an app that helps you choose outfits from your own clothes. Have you got a moment for me to show you?”

Use this when approaching someone who works in fashion or retail. If they are interested, show the app and explain the referral programme. If they decline, thank them and leave.

The full script

What to say to someone in retail.

This example is for a paid Student Ambassador. Adapt the wording to sound like yourself, while keeping the product claims and referral terms accurate. Pause for questions as you go.

  1. 01

    Ask if they have time

    “Hi, I'm [name], a paid Student Ambassador for KOTS. It’s a wardrobe and styling app. Have you got two minutes for me to show you?”

  2. 02

    Explain your role

    “I introduce KOTS to people who work in fashion and retail. If you’re interested, I can show you how to apply for the referral programme. You sign up yourself; I don’t collect your details.”

  3. 03

    Introduce the company

    “KOTS stands for Killers on the Street. Rami Al-Bakri founded it, and Mindlace, a London-based technology firm, builds it.”

  4. 04

    Explain what the app does

    “You photograph your clothes and add them to your wardrobe in KOTS. Your stylist can then suggest outfits from what you own, using your plans and the weather.”

  5. 05

    Show an outfit on your phone

    “Here’s an outfit from my wardrobe. I can ask the stylist to change it, plan outfits for the week or preview a look with a private try-on. If I need another piece, KOTS can search the shops in its catalogue.”

  6. 06

    Explain why you approached them

    “You already help people choose clothes. If KOTS would be useful to your customers or friends, the Industry Ambassador programme lets you earn from your own referrals.”

  7. 07

    Explain the referral terms

    “You can apply to become an Industry Ambassador. Your link gives someone an extra 10% off their first annual subscription. You can earn 25% of Net Receipts from a qualifying payment by someone you refer directly, subject to the refund and eligibility rules. There are no required shifts or quotas, and you don’t earn from other ambassadors’ referrals. The programme page explains the prices and payment terms.”

  8. 08

    Offer the link

    “Would you like to scan my QR code and read about it? You can decide in your own time.”

Your first 72 hours

Plan your first three days.

Agree your paid schedule with your manager before starting. Required training, preparation, outreach, follow-up and reporting must all take place within authorised paid time. You can read the public material beforehand if you choose; KOTS does not track or assess this optional reading.

  1. 01Before field work

    Practise using the app

    Check that your Ambassador Pro access is active. Practise the app tasks and check your referral link during paid time. If access or a feature you need is not working, stop and tell your manager.

  2. 02Opening day

    Choose who to contact first

    Send up to ten personal messages explaining why KOTS might be useful to each person, or choose a relevant hall, course, society or careers group. Say that you work with KOTS and use your referral page.

  3. 03First paid field session

    Introduce KOTS to people in retail

    Ask whether they have time to talk. Show something you have done in the app, then offer your Industry Ambassador referral page. If they decline, thank them and leave.

  4. 04Within 72 hours

    Follow up with people who reply

    Contact only people who replied or asked for more information. Check QR scans and application progress in the Hub. Record questions and concerns so you can plan your next paid session.

Your first two weeks

What to do in your first two weeks.

  1. 01

    Days 1–3 · Use KOTS yourself

    Add your own clothes, try a suggested outfit, run a private try-on, plan a week and talk to your stylist. Use these examples when you demonstrate the app. Any preparation KOTS requires is paid work. Reading public material before your assignment starts is optional.

  2. 02

    Days 3–5 · Practise with your trainer

    Demonstrate the app, explain the price and referral terms, and answer four common questions. Practise what to do if a feature is slow and how to end a conversation when someone declines. This check is paid work. If you need another attempt, you receive more training without a penalty.

  3. 03

    End of week 1 · Review your introductions

    Aim for 8 qualified introductions to people suited to the programme, 4 Industry Ambassador applications through your link, 2 activated Industry Ambassadors and 1 potential Student Ambassador. Record your work in the Hub. These are coaching targets; your pay does not depend on reaching them.

  4. 04

    End of week 2 · Check who needs help

    The cumulative targets are 5 activated Industry Ambassadors, 3 who have shared their link, 2 members recorded at the “first value” stage in the Hub, and 1 submitted Student Ambassador application. Check progress in the Hub. Offer help only to people who have agreed to receive it.

How extensions work

Your first paid assignment lasts four weeks. Around week three, KOTS reviews your time records, the quality and number of your introductions, and whether the Industry Ambassadors you introduced are ready to share and have made their first shares. The review also considers new paying members linked to your work and whether you followed this guide. You can see these records on your ambassador page. KOTS may offer a new written assignment based on the review. Later opportunities could include leading a local team or other roles as KOTS grows. Further work is not guaranteed.

Before each session

  • ●Keep your own wardrobe up to date so you have real examples to show on your phone.
  • ●Practise explaining KOTS in your own words. Check the current terms before quoting a price or reward.
  • ●Ask whether it is a good time to talk. If someone declines, thank them and leave.
  • ●If an Industry Ambassador asks for help, guide them through registration, verification and their first share. They complete each step themselves.
  • ●Record questions you could not answer and ask your manager for help before your next session.

Your first month

The results to work towards.

The month-one target is at least 15 new paying members linked to your work. These can join through your own university referrals or through Industry Ambassadors you introduced. Plan for roughly 64 detailed retail conversations and 16 Industry Ambassadors ready to share KOTS.

KOTS aims to cover the programme's full cash cost from customer revenue in the same month. That revenue can then fund the next group of ambassadors.

Your wages do not depend on a sale. Your manager uses these targets to guide training and review whether to offer a separate future assignment. They do not mean the programme covers every KOTS company cost.

Your university network

How to introduce KOTS at university.

Choose an example that fits the person you are speaking to, such as dressing for an interview or a night out. Share your student referral page so they can read about the service and the First Week Guarantee. A verified UK student referred by an Ambassador pays £67.49 for year one, then £74.99 a year while their student verification remains current. Say that you work with KOTS and may benefit from qualifying referrals.

Halls and flatmates

Show an outfit for a night out using clothes already in your wardrobe. If you use shared wardrobes, demonstrate how you borrow and style a piece.

Course and careers groups

Show an outfit for an interview, assessment centre, placement or presentation coming up.

Societies and clubs

Offer a short styling demonstration for an event the group is planning. Choose an example that fits the group’s interests.

Students who work in retail

Show the app, then offer the Industry Ambassador page if they are interested in earning from referrals.

Your own outfit

Share an outfit KOTS suggested. Explain what you kept, what you changed and why.

Personal messages

Explain why you think KOTS would be useful to that person. Say that you work with KOTS, send your student referral link and follow up only if they respond.

Preview the student offerFind my student referral link

Approved claims

What you can say about KOTS.

  • ●KOTS helps a member decide what to wear from the wardrobe they own.
  • ●KOTS can suggest outfits using a member’s clothes, plans and the weather.
  • ●KOTS can help a member decide whether a new piece works with their wardrobe.
  • ●A referred person registers themselves and controls their own data.
  • ●Referral rewards depend on qualifying payments and the published refund, eligibility and payout rules.

Do not claim

Promises you must not make.

  • —Guaranteed savings, earnings, fit, style outcomes or conversion.
  • —Retailer, employer, university or celebrity endorsement without written evidence.
  • —Access to customer, colleague, store or contact-list data.
  • —A payout date, rate or eligibility rule different from the current terms.
  • —Earnings from another Industry Ambassador’s work or any downstream team.
  • —A feature that is not available in the build being shown.

When someone has doubts

How to answer common concerns.

Answer the question directly. Use the current terms for prices and payment rules. If the person does not want to continue, thank them and leave.

“Is this multi-level marketing?”

No. An Industry Ambassador can earn only from their own direct, qualifying referrals under the published terms. They do not earn from other ambassadors’ referrals. The programme page explains this before anyone applies.

“Are you asking me to sell while I am working?”

Participation is personal and optional. Workplace sharing depends on the rules of your employer and store. You can read the programme privately and decide whether it fits.

“Do I have to give you customer details?”

No. You never give KOTS somebody else’s contact details. A person chooses whether to scan your QR or open your link, then registers themselves.

“Is this another shopping app?”

KOTS helps you choose outfits from clothes you already own. It can also help you find a new piece that works with your wardrobe.

“How much will I earn?”

The current terms show the exact rate, qualification rule, refund treatment and payout timing. You earn only when a direct referral meets the payment and eligibility rules. Earnings are not guaranteed.

“I do not have time for another programme.”

There are no required shifts or quotas for an Industry Ambassador. The product film takes 52 seconds, and you can read the programme terms before deciding whether to apply.

“Can you guarantee this will save customers money?”

You may state the published extra 10% first-term saving on an eligible annual rate. KOTS does not guarantee broader savings, fit, style outcomes or earnings.

Retail questions

Questions about the referral programme.

What does KOTS do?+

You add your clothes to a digital wardrobe, then ask your stylist for outfit suggestions based on what you own.

What makes it different?+

Outfit suggestions use the clothes you own, your plans and the weather.

Does it replace a retail stylist?+

No. KOTS helps customers understand how a new piece could work with clothes they already own. Retail stylists still advise on the products and fit in front of them.

Who can become an Industry Ambassador?+

The programme is for eligible adults with credible fashion or retail experience who complete KOTS verification and accept the current terms.

Are there required hours or quotas?+

Not for an Industry Ambassador. Student Ambassadors are different: they are paid workers with paid scheduled activity.

How does the QR work?+

The QR code opens a KOTS page with your referral code attached. This links the person’s registration and qualifying payments to you. They enter their own details; you do not collect them.

What price does the link show?+

The standard UK route is £89.99 for year one, then £99.99. A verified UK student pays £67.49 for year one, then £74.99 while verification stays current. The extra 10% discount applies to the first year only and cannot be combined with a campaign or private launch rate.

When does a referral qualify for a reward?+

The person you refer must make a payment that settles and remains after the stated refund and chargeback window. The referral must also pass the programme’s eligibility and fraud checks.

Can somebody stop?+

Yes. An Industry Ambassador can stop sharing their link and withdraw permission for Student Ambassador support. Any payment rights already earned remain subject to the programme terms.

If a question concerns tax, immigration status, a person's employer policy, eligibility, payout disputes or privacy rights, do not improvise. Use the KOTS support route and record the question.

Student questions

Questions about using KOTS.

“What does the student subscription cost?”+

The student subscription costs £67.49 for year one through an Ambassador, then £74.99 a year while student verification stays current. You pay annually, and the renewal price is shown before checkout.

“Why pay before I try it?”+

You pay when you subscribe. The offer page explains the First Week Guarantee, including the steps you must complete and the deadline for requesting a refund. Read those conditions before buying.

“Is setting up my wardrobe a huge job?”+

Start with the pieces you actually wear and add the rest in short sessions. Do not promise a fixed completion time; show how you captured your own wardrobe.

“What if the first outfit is bad?”+

Tell your stylist what you dislike and ask for a change. Show an example from your own account. Do not promise that every outfit will be right first time.

“Are the stylists human?”+

The in-app stylist conversation uses AI. Do not describe it as a human personal stylist or promise a human is reviewing every answer. Show what the product actually does and use the support route when someone needs help.

“What happens to my photographs?”+

The member controls their account and images under the published privacy terms. Do not answer a detailed privacy or deletion question from memory; open the policy or escalate it.

“What happens when I graduate?”+

The £74.99 rate continues only while student verification remains current. If verification lapses, the next renewal uses the standard rate shown before purchase.

“How many private try-ons do I get?”+

Open the current plan terms before answering. Allowances can change by plan and term, so never quote a number from memory.