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KOTS

Your wardrobe, considered. Daily outfits and personal styling built around your real life.

The KOTS Edit

One idea a week that makes your wardrobe easier. No noise.

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KOTS is a trading name of Mindlace Industries Ltd, registered in England & Wales (no. 13905733). Registered office: 124 City Road, London, EC1V 2NX.

© 2026 KOTS · Powered by Mindlace

Recipient preview. This is the live student offer with sample personalisation. Purchasing and attribution are disabled here.

Maya invited you

KOTS Student Ambassador

A personal stylist of your own — years before anyone expects you to have one.

Your colours read, your wardrobe studio-photographed, outfits built for the life you are actually living — the full styling service, at the verified-student rate.

£74.99 a year for verified students. Maya's introduction takes another 10% off year one: £67.49.

Get my student year — £67.49

A human stylist charges £150+ for one session. This is the entire year, for less than half of one.

What you are actually buying

A styling journey with one destination: you, dressed well, daily.

It starts with you: how you want to be seen, the style you are growing into, your colours read against your own photographs. Your stylist writes it into your Style Passport, and it travels with you all year.

Then your wardrobe: documented between lectures in a couple of 15-minute sessions, every piece handed back as a studio photograph. You stop spending money you do not have on clothes you will not wear, and start getting the most from the ones you own.

Then the part you will feel: outfits built from your own clothes under your stylist's guidance — tagged by occasion, checked against the weather and the wash cycle. The Wednesday social, the assessment centre, the date you care about more than the seminar: the answer is prepared before the question.

Dress like yourself on purpose, every day — at nine in the morning or nine at night, the service is on.

Cream linen blazerSilk camisoleWhite cotton teeTailored blazerRelaxed trousersEvening dressDay dressWide-leg trousersLeather sandalsHeeled shoesCanvas toteStructured bag
Demonstration wardrobe — yours is built from your own clothes

Better with your people in it

One corridor of flats owns more clothes than any one wardrobe.

KOTS is built to be shared. Link up with your mates and your other half, borrow the pieces they are not wearing, lend yours back — lending stays free for everyone — and every borrowed piece stays in the record, so everyone knows whose is whose.

Style each other, too: put a look together for a mate's interview, let them build one for your night out, and follow each other's style as it happens. Same twenty pieces each, a whole corridor of outfits between you.

What this service costs one session at a time.

Every line is a price a working London stylist actually charges. You are just getting it before the salary.

The maths, itemised

  • Your colour palette, read properly

    London stylists we checked charge £250–£320 for a colour analysis session. Yours happens in week one.

    £250+

  • Your style direction, written down

    A style-personality session runs £560 and a body-shape session £450 at the stylists we checked. Your Style Passport carries both, all year.

    £560+

  • Your whole wardrobe, documented and studio-shot

    A wardrobe edit and restyle session is £600 at both stylists we checked — for one afternoon. Yours is documented permanently.

    £600+

  • Outfits built from your clothes, under guidance

    Outfit pairing from your existing wardrobe is a £600 session at the stylists we checked. Yours runs all year.

    £600+

  • Personal shopping, aimed at your direction of choice

    A personal shopping session is £650 at the stylists we checked. Yours is continuous, and it only starts when there is a real gap.

    £650+

  • The week ahead, checked and dressed — every week

    Nobody sells this one-off, so price the labour: an hour a week, every week, at a modest £40 an hour — 52 hours a year. The stylists we checked charge far more per hour.

    £2,080+

  • Deal-hunting on what you would buy anyway

    550+ brands and retailers watched on every recommended piece. Save one mis-buy and this line alone covers the year.

    £99+

  • Also in the box, unpriced — we don't invent numbers for things nobody sells: capsules on request — trips, weddings, seasons · borrowing, partner linking and favourites.

    —

Bought the way it's usually sold

£4,830+

The verified student rate

£74.99 a year

And year one is £67.49, with Maya's introduction.

Get my student year — £67.49

Every anchor above is a price someone actually charges. Check for yourself — it holds up.

Anchors checked 14 August 2026: Styled by Sian · Fine Styling. The £40-an-hour line is priced below what those stylists charge.

01 · worth £250+

Your colour palette, read properly.

Your stylist reads your colours against your own photographs early in the relationship — not a generic seasonal chart, your actual complexion in your actual light.

Every outfit that follows starts from what genuinely suits you, which is why it comes first.

02 · worth £560+

Your style direction, written down.

Where you are, where you want your style to go, what fits, what you avoid, your budget and your brands — asked once, written into your Style Passport, and carried into every conversation after it.

You never explain yourself twice, and the direction is yours to change as your life changes.

03 · worth £600+

Your whole wardrobe, documented and studio-shot.

A couple of 15-minute sessions and every piece you own is itemised, studio-photographed and organised — visible at a glance to you and your stylist.

You stop spending on clothes you will not wear, and start getting the most from the ones you already own.

04 · worth £600+

Outfits built from your clothes, under guidance.

A whole suite of outfits built from your own wardrobe with your stylist — each one tagged by occasion, checked against the weather, and aware of what is in the wash.

Dinner date, office day, school run: the answer is prepared before the question.

05 · worth £650+

Personal shopping, aimed at your direction of choice.

Shopping guided by your stylist against your direction, your price point and your brands — drawn from 1,420,000+ in-stock pieces across 550+ brands and retailers.

A recommendation has to name the gap it closes and the outfits it unlocks before it earns a place in your wardrobe.

06 · worth £2,080+

The week ahead, checked and dressed — every week.

Your calendar, your weather and your wash cycle, checked continuously, with outfits shared before the day arrives — at six in the morning or eight at night.

This is the part no human stylist can sell you at any price: the service that never ends the appointment.

07 · worth £99+

Deal-hunting on what you would buy anyway.

Your stylist keeps an eye on the pieces and brands you care about, and tells you when a genuine discount lands on something you were buying anyway.

One caught discount you'd miss, or one avoided bad-buy, and the whole KOTS membership has paid for itself in cash — before a single outfit is counted.

Get my student year — £67.49

That whole receipt — £4,830+ of styling the way it's usually sold — for less than a pair of trainers a year.

Fifty-two seconds, start to finish

Watch it work before you decide.

The KOTS product film — wardrobe capture, daily outfits and the stylist conversation, recorded in the real product. 7,200+ outfits have already been built this way.
Get my student year — £67.49

Those are real KOTS product moments. The guarantee below lets you judge the service on your own wardrobe.

Who does the styling

A team with opinions, not a feed with filters.

Meet the team of 25 virtual stylists — with you whenever you need them, day or night. Every one has a distinct fashion education, belief system and way of speaking. One becomes yours, and you choose which.

Portrait of Mia Hart

Mia Hart

Contemporary

Portrait of Eleanor Grant

Eleanor Grant

British Edit

Portrait of Avery Brooks

Avery Brooks

American Ease

Portrait of Samira Noor

Samira Noor

Modest Luxury

Portrait of Kade East

Kade East

Street & Technical

Portrait of Arthur Grey

Arthur Grey

Classic Menswear

Portrait of Marisol Vega

Marisol Vega

Colour & Confidence

Portrait of Theo Bell

Theo Bell

Modern Formal

Portrait of Nia Okafor

Nia Okafor

Capsule & Value

Portrait of Leo Tan

Leo Tan

New Prep

Mia Hart

Contemporary

Eleanor Grant

British Edit

Avery Brooks

American Ease

Samira Noor

Modest Luxury

Kade East

Street & Technical

Arthur Grey

Classic Menswear

Marisol Vega

Colour & Confidence

Theo Bell

Modern Formal

Nia Okafor

Capsule & Value

Leo Tan

New Prep

Meet the whole team ↗ — every stylist with a published point of view.

The First Week Guarantee.

Complete your introduction, document your wardrobe and wear your first week of outfits. If you do not feel the value, ask within 30 days and we refund the whole year — and your Style Passport and studio photographs stay yours.

What sensible people ask before giving an app their wardrobe.

How do I prove I'm a student?+−

Verify with your university email address (you@uni.ac.uk) from your profile — it takes a minute. Verification lasts twelve months and renews each year you're enrolled; the rate follows the verification.

What happens when I graduate?+−

Nothing sudden. The year you've paid for runs its course. When your student verification lapses, the next renewal moves to the standard annual price — stated plainly on this page, never sprung on you.

Does KOTS begin by telling me to shop?+−

No. KOTS begins with clothes you own. A recommendation should name the gap it closes and the outfits the new piece makes possible.

Will I have to upload everything before it helps?+−

Start with a useful mix across tops, bottoms and footwear. More coverage gives your stylist more credible combinations — you'll see your progress and the next useful category, not a catalogue project to finish in one sitting.

Are the stylists human?+−

KOTS stylists are virtual and disclosed as such. Each has a point of view and a defined styling brief. One becomes your primary stylist and carries the relationship.

What happens to my photographs?+−

Originals remain distinguishable from prepared or generated images, and deletion, archive and account controls follow the policy shown before purchase.

What if the result is wrong?+−

Correct the item, reject the outfit or tell your stylist what missed. Corrections are quick, and your originals are always kept.

I think I need an in-person stylist.+−

Maybe you do — and a year of KOTS is the cheapest way to find out what you actually need first. It costs less than a single session, you can cancel from your account at any time, and everything you build — the Style Passport, the documented wardrobe, the studio photographs — is yours to keep either way.

I already work with a stylist.+−

Then KOTS makes those sessions better. Document your whole wardrobe — every piece studio-photographed and organised — and bring it into the room, so your stylist works from what you own instead of what you both remember. There is no better way to put your wardrobe in front of a professional.

Why pay for a year?+−

The expensive work happens early, when the wardrobe and relationship are built. The value continues through seasons, events, weather and everyday use. Annual membership funds the beginning and lets the result compound.

Can I pay monthly?+−

No. A service like this is expensive to provide — the wardrobe documentation, studio photography and stylist relationship are all front-loaded — and it does not work as a monthly subscription. The year is the product.

What happens if I use my annual allowance?+−

KOTS lets you know in good time as the included balance falls, and your wardrobe, existing images and planning keep working. The exact allowance terms appear before you buy.

Maya's invite · the verified student rate

£67.49year one · then £74.99 a year while your verification stays current · standard rate £99.99

An extra 10% off year one because Maya introduced you — £32.50 off the standard rate in total.

  • The price in full: verify with your university email (you@uni.ac.uk) and pay £67.49 for year one. It renews at the £74.99 student rate while your verification stays current. If student status lapses, the next renewal is £99.99.
  • The First Week Guarantee: complete your introduction, document your wardrobe and wear your first week of outfits. Not feeling it? Ask within 30 days and the whole year comes back.
  • Yours to keep: the Style Passport and every studio photograph stay yours — whatever you decide, whenever you leave.

Purchasing is disabled on this sample page.

Your live link carries your own code, credits your introduction and opens the same offer for the recipient.

Open my tracked student link

Joining through this page credits Maya's introduction and applies the year-one saving. Discounts do not stack. How the programme works is in the footer below.

Nobody notices the same coat twice when the outfit changes.

Same twenty pieces, a term of outfits, and you walk in looking like you meant it. That is the whole trick.

Get my student year — £67.49

If the first week doesn't prove it, the guarantee refunds the year — and the photographs stay yours.

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